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How does i=Change work?

For customers

i=Change retailers commit a donation with every sale, and you simply choose where it goes! You can add to their donation if you wish. It’s your choice. One charity project is always chosen on the i=Change platform, so the retailer’s donation is always sent to one of three projects.

See our How it Works page, or contact us for further information.

How does i=Change work

For retailers

i=Change retailers commit a donation with every sale, and your customers choose where it goes, via the i=Change platform which appears post purchase. Customers can add to their donation or 'share' their choice.

We've designed i=Change to be a powerful marketing tool for online brands.

How can i=Change give 100% of donations?

For customers

We believe it's important to forward 100% of donations raised and not keep a cent.

We're able to do this by charging our retail partners a separate fee for use of the i=Change platform and ecosystem.

Do I donate when I purchase from a retailer?

For customers

This is what’s unique. The retailer makes the donation with every sale. You simply choose where to send it! You can add to their donation if you wish, but it’s your choice.

One charity project is always randomly chosen on the i=Change platform, so the retailer’s donation is always sent to one of three projects.

Is i=Change free?

For customers

Yes, i=Change is entirely free to use for the customer. We forward 100% retailer’s donations to the chosen charities. If you choose to add to the retailer’s donation, only credit card fees are deducted. i=Change does not deduct any fees from donations.

If I add my own donation – is it secure?

For customers

Yes, if you choose to add to the retailer's donation, your donation is processed by National Australia Bank’s industry-leading Secure Socket Layer (SSL) technology, to ensure the security of your transaction.

Why should my online business use i=Change?

For retailers

Customer's care about the values of the brands they buy from, and are increasingly making purchase decisions based on this. i=Change is a powerful platform and ecosystem designed to communicate powerfully - and with 100% transparency - a brand's commitment to impacting key social issues.

i=Change is a plug-&-play cause marketing solution. No need for staff and resources to implement and manage your own cause-marketing initiatives. On the i=Change website attract new customers, build brand equity, and powerfully communicate your commitment to impacting key social issues.

Our marketing tools drive value for your donations. On our dashboard, in real-time, know exactly how your customers interacting with your i=Change platform. Export this data to re-target etc.

As a ready-made Corporate Social Responsibility solution, i=C is very low cost and easily installed. It engages your customers with every sale, and aligns your brand with some of the most respected charities in the world.


  • Offers a powerful social media platform, offering your customers a new, compelling reason to share the impact of their purchase (and your brand) across their social media.

  • Creates positive brand positioning. Research shows over 90% of customers will support socially responsible businesses, when given the choice.

  • Connect. i=C establishes an immediate and emotionally powerful connection between your customers and your brand with ever sale.

  • The i=Change website offers a beautiful, 100% transparent philanthropy page, updated in real time as donations occur.

  • (Optional) i=Change’s ‘Postcards from the Field’. Our social-impact newsletter updates your customers on the issue they choose to support, while keeping brand recognition high.

  • Meaningfully differentiate yours brand from competition. Create a tipping point for customers when given a choice.

  • The i=C list of approved charity projects enables you to immediately align your brand with some of the most respected and recognized not-for-profit organisations.

  • Improve employee attraction, retention and motivation. i=Change gives your staff another reason to be proud. It unquestionably makes attracting top talent easier and lowers turnover. 'Discretionary output' cannot be bought with a salary - but only when engaging the heart.

Are there start-up costs or transaction fees?

For not-for-profits

Once selected, your not-for-profit pays nothing. There are no administration fees, nor does i=Change deduct any fees from donations raised.

Do my donations go to the projects I’ve selected?

For customers

This is really interesting... We do not guarantee donations go entirely to fund the charity projects you've selected, and we believe this is important. We give our partners the flexibility to also spend these funds on related projects, as needs arise in the communities they serve.

This actually creates the greatest impact. It allows these charities to respond to the immediate needs of people, and use their expertise to direct resources to be as effective as possible.

That said – donations are not sent as general ‘unrestricted funding’. Funds raised must be spent on the featured projects you have chosen, or on related projects when necessary.

Are there start-up costs or transaction fees?

For retailers

Yes, however it is minimal. There's an initial set-up cost to customize and integrate your i=Change platform for your e-commerce site. Once live, with every sale we donate 100% of the donation and charge a separate transaction fee.

Please contact us for details.

How am I charged?

For retailers

With one invoice every 30 days. This is for donations committed via your i=Change Platform, plus the i=Change transaction fee.

How do the charities receive their donations?

For not-for-profits

Charity partners receive their donations from i=Change via electronic payments every 90 days.

Can I select the charities or projects I want to support?

For retailers

Absolutely. We’ll work with you to choose the projects you’re passionate about and will resonate with you, your customers, staff and community.

We've also a list of life-changing projects run by organizations we know are doing great work. We’ve done our due diligence with these organizations - and as much as possible - visited their work in the field to understand their methodology and commitment to best-practice community development. We can highly recommend the quality of their development work.

For more information see: How it works

Are my donations tax deductible?

For retailers

Yes, any donations made to a charity with Deductible Gift Recipient (DGR) status are deductible for your businesses. iEC will provide you with tax receipts upon remittance of donations to your charity partners.

I’d like my not-for-profit to be a beneficiary

For not-for-profits

i=Change is designed to complement your not-for-profit’s existing fundraising activities. We’ve created a simple yet highly innovative platform that raises new and sustainable funds, and also offers your supporters a new way to fund raise for you – by shopping i=Change retail partners.

We're growing our partnership base of NGO's slowly and with significant due diligence. Feel free to contact us and let us know about your work.

How does my charity receive its donations from retailers?

For not-for-profits

Your organisation will receive its donations from i=Change via electronic payments every 90 days.