Ever wished your choices could
change lives? We've made it

3 steps = change


shop as usual

Shop i=Change retailers. These brands give back from every sale. Now your choice = change.

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send their donation

Checkout as normal on their site. The i=Change platform appears. You choose where their donation goes!

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track the impact

See in real-time how much your purchase has helped raise and its impact on people's lives.

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100% donations are sent to carefully selected projects, with a focus on women & girls' empowerment"

Jeremy Meltzer

Founder, i=Change

What's going on?

It's an exciting time. Social movements are launching. We're engaging. Social enterprises are growing. We're buying. Although we need to scale this trend. Fast. 30% of the world still lives on $1 per day.

Weaving philanthropy into our everyday purchases, represents one of the most powerful opportunities to create new funding streams and positively impact communities around the world.

We want to help. We want to give back. Although how can it be simple, as we go about our busy lives?

So we thought about it - and built it - a superbly simple platform that achieves this. Just shop i=Change brands (and tell your friends about it)! These brands give back with every sale - and you choose where to send their donation after checkout.

It's also 100% transparent. See exactly how much you've helped raise and where it's going - live!

While as consumers we want to support businesses committed to doing good in the world, these businesses are also enjoying greater success.

Why? Because these brands earn our respect, and with time they earn our loyalty.

We cannot afford anymore that success be a measure of profit alone. Success must also consider it's impact on people and planet. i=Change brands do just that. With my dollar, I'm choosing change.

There is a better way, where everyone wins...

Giving 100%

We forward 100% of retailer’s donations to the chosen development projects. i=Change does not deduct any fees from donations, nor charge our NGO partners any fees to be a funding recipient.

Why women and girls?

You will notice a high proportion of projects we support are committed to the development of women and girls. This is because their empowerment is proven to be one of the greatest drivers of economic growth and social stability worldwide.

Investing in women generates some of the highest possible returns. Whilst we support other projects, i=Change is proudly focused on the empowerment of women and girls and helping unleash their potential.

Why so few projects?

Funding fewer projects allows us to fund sustainably, so NGO’s can scale their work responsibly, with the resources to measure and continuously improve. So while it may be attractive to offer a long list, our goal is to curate a great list.

Why these projects, and how are they chosen?

We’ve identified our NGO partners to be among the best in their fields of development. We’ve met with them, understand how they operate, and visited many of their projects in the field.

Interestingly, (and contrary to popular opinion), ‘best practice’ is not necessarily a measure of NGO’s with the lowest administration costs - but also of their capacity and commitment to effect sensitive, community-driven change that empowers over the long-term.

The methodology of our partners

  • Long-term commitment to communities

  • Empowerment rather than ‘aid’

  • Employing local community to deliver services

  • Sourcing goods & services locally

  • Transparency of reporting

  • Respect for local cultures & traditions

  • An organisational culture of continual improvement