Shop for Change
International Women's Day
March 8-10, 2022
Watch video
Shop for Change
"9 out of 10 consumers want to purchase from purposeful brands" Retailbiz
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What is Shop For Change?
An impact-focused online shopping event launching International Women's Day (8-10 March 2022) for 3 days.
Participating retailers will give back $3 from every sale. No discount but a simple call to action to: Shop For Change.
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Why now?
Creating impact is now a key consumer focus. Consumers are seeking meaningful ways to connect with brands.
We expect retailers to create impact - be part of the solution - have an authentic purpose beyond product.
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Drive conversions
As purpose drives growth, this is a powerful opportunity for brands to increase relevance and resilience.
Incorporating giving - and it’s impact - into your storytelling with inspiring content, drives engagement & conversions.
Why now?
The last two years has seen a fast-paced shift in consumer behaviour. People are looking to buy from brands that reflect their values; creating social impact or working towards environmental sustainability.
Over three days, our goal is to raise $100,000, impact 25,000 people's lives - and meet Australian's expectations to Shop for Change.
Campaign assets
As a participating brand, you will receive shareable assets for your website and social platforms, including a powerful campaign video, featuring some of Australia's most recognisable faces in the retail and NGO sector.
You will also receive post campaign impact data - a great tool to share with customers your commitment to giving back.
Why now?
The last two years has seen a fast-paced shift in consumer behaviour. People are looking to buy from brands that reflect their values; creating social impact or working towards environmental sustainability.
Over three days, our goal is to raise $100,000, impact 25,000 people's lives - and meet Australian's expectations to Shop for Change.
Campaign assets
As a participating brand, you will receive shareable assets for your website and social platforms, including a powerful campaign video, featuring some of Australia's most recognisable faces in the retail and NGO sector.
You will also receive post campaign impact data - a great tool to share with customers your commitment to giving back.
Join us
As consumers increasingly shop their values, the brands who transparently and authentically built purpose into their story, quite simply, do better. This is a unique and historic moment, as retail shifts from product and promotion to product and purpose.Consumers are looking to Shop For Change. 2022 will be the year of purpose.
Please note, to participate in Shop for Change you must become an i=Change brand. Head to 'become an i=Change brand' in the footer to come onboard.