Shop for Change
UN International Day of Peace
21-23 Sept

"9 out of 10 consumers want to purchase from purposeful brands" Retailbiz


What is Shop For Change?

An impact-focused online shopping event, launches on the UN International Day of Peace (21-23 Sept 2022) for 3 days.

Participating retailers give back $3 from every sale. No discount - just a simple message to: Shop for Change.


Why now?

Sustainability and impact is now a key consumer focus. Consumers want to shop brands that are building a better world.

Consumers expect retailers to be part of the solution - to have an authentic purpose beyond product.


Drive conversions

Incorporating giving - and it’s impact - into your storytelling with inspiring content, drives engagement & conversions.

Shop for Change (in March for IWD) drove conversion rates for many brands over 40%.

Why now?

Consumers are now looking to shop retailers that reflect their values, from brands on the journey to sustainability, that give back to people and planet.

Over three days, meet Australian's expectations to Shop for Change.

Campaign assets

As a participating brand, you will receive shareable assets for your website and social platforms, including a powerful campaign video, featuring some of Australia's most recognisable faces in the retail and NGO sector.

You will also receive post campaign impact data - a great tool to share with customers your commitment to giving back.

Join us

As consumers increasingly shop their values, the brands who transparently and authentically built purpose into their customer journey, quite simply, do better. This is a unique and historic moment, as retail shifts from product and promotion to product and purpose.

Please note, to participate in Shop for Change you must be an i=Change brand. Head to 'become an i=Change brand' in the footer to come onboard.